Nissan has previewed the 2013 370Z at the Chicago auto show, and it now allowing fans to participate in customizing one. Using readily available aftermarket parts and accessories, fans will vote on potential modifications and can follow the progress at facebook.com/nissanperformance. “Car companies build project vehicles all the time, but we thought it’d be interesting to harness the power of social media to reach out to Z® enthusiasts – the people who are doing this to their own cars everyday,” said Jon Brancheau, vice president, Nissan Marketing, NNA. “Together we’ll create a vehicle that expands on the already outstanding performance and style of the Nissan 370Z with a balance of street and track ready modifications. Then we’ll share the finished project at upcoming Z® car enthusiast gatherings around the country.” Come check out the 370Z at your 2012 Seattle Nissan 370Z dealer. Fans comments and wall posts will be considered during each phase of voting and the modification production: power, handling/brakes, interior and exterior. The debut of the car will be at the ZDayZ event May 17-20, which is a enthusiast gathering in Great Smoky Mountains of North Carolina and Tennessee. “We’re excited to see how this group-sourced Z® will come out and how it will perform on both the street and track,” said Brancheau. “Social media has become a powerful communications tool and a great way for us to stay connected with our tremendous fan base. Immediacy, like social media itself, is another benefit of Project 370Z – which will be built from start to finish in less than four months.”
